Virgin Media O2 Business is the business division of Virgin Media O2 that offers connectivity and telecoms services like broadband, mobile, voice, network and digital solutions tailored for enterprises.
Virgin Media O2 Business
Increased non-brand traffic by 47%, branded traffic by 56%, Organic traffic value by 92%, AI citations by 216%, and conversions by 1,925% YoY in only 6 months.
Services Used
About VMO2B
The challenge
Why did our client come to us?
VMO2B wanted to reduce their reliance on paid search by optimising their website with technical SEO, and prepare it for content production.
Our approach
By engaging in weekly meetings with multiple client team members we fulfilled wide picture strategies and projects while being resposive to requirements and short turnarounds.
- Provided in-depth technical SEO optimisations to the website.
- Conducted linkbuilding campaigns with high-quality niche publications.
- Performed extensive keyword research and formed a content strategy.
- Began the execution of content strategy with written content.
- Provided in-depth technical analysis to help Virgin Media O2’s branding and strategic decision-making.
The results
Within 6 months the MeasureMinds team increased:
- Non-brand traffic 47% YoY
- Branded traffic 56% YoY
- AI citations by 216%
- Domain rating by 26%
- Organic traffic value by 92%
- Average engagement time by 126.4% YoY
- Engaged sessions per active user by 88.4% YoY
- Conversions by 1,925% YoY
MeasureMinds Group helped us turn SEO into one of our top acquisition channels.
Sarah Johnson - Head of Growth, TechFlow SaaS
Their strategic approach to SaaS SEO delivered measurable results within months.
Michael Chen - VP Marketing, CloudScale
Finally, an SEO agency that understands the SaaS business model and customer journey.
Emma Williams - CEO, DataSync Pro
MeasureMinds have been very adaptable. Despite the sometimes restrictive nature of the enterprise/corporate world, they are able to provide thoughtful and targeted solutions that move the needle.
Darren Kyle - Digital Marketing Lead, Virgin Media O2 Business
I was blown away by the level of automation that MeasureMinds were able to achieve with my weekly Google Analytics reports.
Guy Williamson - Digital Marketing Analyst, ALD Automotive
MeasureMinds' expertise and knowledge of data and analytics is unparalleled. They have completely transformed the way we report. They are passionate analysts who have gone above and beyond in their delivery. Ensuring we are continuing to fulfil our short-term and long-term goals. They understand the importance of the bigger picture and have been paramount to our success.
Norman Loder - Digital Marketing Analyst, Principality
MeasureMinds delivered the project at the highest quality with clear, concise and effective communication. They’re really helpful and love helping solve problems, and their years of experience are reflected in the way they conduct their business. I highly recommend them.
Alex Nott - Head of Growth Marketing, Learning with Experts
Worked with Phil and others on marketing tracking & analytics projects and always was surprised by out-of-the-box approach for solving issues where in-house or other agencies had given up. I highly recommend their services for any tracking and analytics task.
Albert Stanulis - Digital Marketing Manager, Newcross Healthcare
We hired MeasureMinds to consolidate our Google Analytics 360 account, fix our attribution issues and enable better goal & funnel tracking. They did a fantastic job and as a bonus, they managed to reduce our GA360 licence fee!
Tamara Caligari - Marketing and Product Manager, Tipico
Phil is clearly an expert in his field and his knowledge was obviously second-to-none. It was helpful to look at GTM with an expert. The Google data studio training greatly improved our business performance reporting.
Sofia Alvadia - Digital Marketing Manager, Bristol City Council
I hired MeasureMinds in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend MeasureMinds for GTM & GA implementations.
Neil Dickson - London SEO Consultant, Growth Hacker, Digital Marketer, Marie Curie
I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
Marcela Leon - Manager, Digital & Web Content, Association of Clinical Research Professionals
Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
Deeplaxmi Adke - Director of Digital Analytics, National Geographic
In terms of technical expertise and knowledge, MeasureMinds are the best out there. I strongly recommend them as a digital analytics, CRO and SEO provider.
Sophie Grassick - Global Director Digital Marketing, Vistra
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